OK, I misunderstood some stats. My bad.
$3,200 is the total amount given through Water For Christmas thus far, not the amount generated through $10 Fridays. Yesterday about $800 was generated through $10 Fridays. That's cool. 80 people gave $10 yesterday, and didn't miss it. Let's double that next week, and then again the week after that, and by Christmas we'll be digging wells every Friday.
$3200 in less than two weeks since the official launch of Water For Christmas is pretty impressive, especially considering the fact that this wasn't conceived by a bunch of professionals with a grand marketing scheme. Just some moms with laptops.
Don't you just love moms?
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